Let’s face it – all brands cut corners in order to sell their products. Whether it’s a fashion label, a kitchen outlet, or a car manufacturer, some of their ads have been affected by photoshopping, to some degree. However, some have been manipulated so much that it’s painfully obvious. Here are some of the brands that have been caught after photoshopping their ads.
Taking Skinny Jeans to Another Level
Back in 2009, Ralph Lauren released an ad that was clearly edited way too much. Filippa Hamilton is the star of the ad. However, her body has been photoshopped so much that her head ended up looking much bigger than the rest of her body.
Amazingly, the fashion brand confirmed that the ad was only released in Japan, and by mistake. Hamilton claimed that Ralph Lauren fired her because they thought she was so overweight that she couldn’t fit into their clothes anymore, to which the company denied.
I Spy With My Little Thigh
This ad from Free People was supposed to be part of a cool look for their April 2014 catalog. However, it didn’t take too long before people noticed a glaring mistake.
On the contrary, it is clear that the advertising team knew exactly what they were doing and attempted to make one of the model’s thighs look smaller. In the end though, it simply looked like they trimmed some of the left thigh off and didn’t care to tidy it up.
Going Gaga for Photoshop
Over the last couple of decades, Lady Gaga has been as much of a fashion icon as she has been a talented musician. With that said though, Stefani Germanotta has had a couple of tough times on fashion brand ads, most notably this one that happened in 2014.
While posing for Versace, Gaga was surprised to see that she appeared to have a face full of makeup and her hair was now platinum blonde. However, it turns out that she actually wasn’t wearing much makeup and her hair was just blonde.
Is “F” for Family or Fake?
Matching pajamas for the entire family are an awesome thing to have. But it’s difficult to get excited when this brand’s ad is blatantly photoshopping random faces onto this photo. Our only theory is that this brand must have used this image multiple times and didn’t want to use the same faces over and over again.
Maybe the original family no longer wanted their faces used for their ads. And based on this ad alone, we can understand why.
Selena Gomez: “It’s Ain’t Me”
Selena Gomez has achieved so much in her career, and she’s still only in her twenties! However, there have been some speedbumps along the way and we guess one could count this brand photoshop error as one of them.
After posing for a Coach ad in 2018, Gomez and many on social media were shocked to see that the shape of her face was completely different. “This looks nothing like her so of course, it’s photoshop. You can’t seriously think it looks like her ?!” one person commented.
Standing on the Shoulders of Giants
There is no denying that Candice Swanepoel has been one of the most iconic Victoria’s Secret Angels of the last decade. However, this doesn’t mean that she hasn’t had some frustrating moments during her modeling career.
In 2014, the South African was shocked to see that her shoulders had been blown up through photoshop in an ad. The end result made it look like her shoulders had actually popped out of her sockets. This photo editor certainly couldn’t make it look convincing enough.
The Plans Were Leaked!
Making a photoshopping error is one thing, but to leak your plans online? That’s something else entirely. This is exactly what happened when fashion store Net-a-Porter posted the following photo. This was clear, based on the following note that had been annotated to the image: “please, slim.”
Thankfully, the photo could only be seen online for a couple of hours before being taken down. However, that didn’t stop people from downloading the photo and resharing it elsewhere.
She Got Her Just Desserts
If anyone can convince the general public to buy a product, then it’s Nicole Sherzinger. The former frontwoman of the Pussycat Dolls has endorsed all sorts of brands over the years, and she hasn’t been limited to just fashion labels. Sherzinger has also promoted desserts from Pud.
Take this ad for example, which seems to have nothing wrong with it. However, when you look a little closer, it is clear that some lazy photoshopping has taken place, specifically on her left hand.
Mind the Gap
Back in 2014, Old Navy allegedly photoshopped a photo of “plus-size” jeans by putting a thigh gap in the middle of it. Despite this, Old Navy vehemently denied such claims. “At Old Navy we strive to show our customers the most accurate representation of how product fits the body,” the store wrote in a statement.
“This includes pinning garments on body forms to show how they will actually appear…We do not use any photo-altering techniques to deliberately distort the actual look or fit of our product.”
She’s So Clingy
Upon first glance, you might be forgiven to believe that there is absolutely nothing wrong with the following ad for Vans sneakers. However, if you look just a little closer, you will soon realize that the model in the ad actually isn’t alone.
In fact, he has a woman’s hand wrapped around his right arm. It appears that whoever made this ad cropped the woman posing with the man in order to fit what they were trying to promote.
In theory, who’s to say that this model couldn’t pose this way in the following fashion guide? Actually, we take that back. There is no chance in hell that anyone could stand in this position. It doesn’t help that the foot facing the camera shouldn’t be a left foot.
Moreover, it should be facing away from the camera. There is just so much wrong with it that our only sensible conclusion is that some wacky photoshopping must have taken place.
Too “Kurvy” to Be True
Nightwear brand Hanro is generally pretty careful when photoshopping models for promotional ads. However, the model’s hip in this ad was way too curvy to be true. We assume that the advertizing team lost control and didn’t know when to stop enlarging the hip. We really hope it’s that.
Otherwise, we’d suspect that this model has some sort of medical condition that one shouldn’t even joke about. Accentuating features in an ad is one thing, but this is ridiculous.
Where Did That Hand Come From?
No deal is worth it if the ad doesn’t even look legitimate. We are not entirely sure how the advertizing team managed to mess this up. At first, we suspected that they erased the right woman’s arm which was wrapped around the left woman’s back and then superimposed a fake arm over it.
Then, we theorized that they must have superimposed the entire left woman onto the image but forgot to erase the leftover hand. Either way, it’s a photoshopping disaster.
Nearly everything about this ad is fine. However, when you look down to the bottom right-hand corner, it becomes crystal clear why this photo is on this list. For some strange reason, someone decided to completely butcher the left hand of this model with some terrible photoshopping.
Posing in an Anna Scholz kimono sleeve dress should be a relatively harmless thing to do. But then someone comes along and makes your fingers look like a pile of twigs.
In Theory, These Headphones Are Great!
We refuse to believe that G-Cord’s advertizing team forgot to put their headphones on the head of this model for their ad. Our only explanation is that G-Cord couldn’t actually afford to buy a pair of their own headphones to use in this ad.
It’s almost as if the promise is as follows: “please buy our headphones, and then maybe we’ll be able to afford to put them in our future ads.” It sounds like a wise investment!
When the Portland International Auto Show came around, some attendees were stunned to see what the advertising team of Mazda had come up with for one of their new cars. Who thought that it would be OK to copy and paste an emoji of the car in question onto a photo of a winding road?
While we have complete faith that the car is supposed to resemble this tiny graphic, it would be much more impactful if you just took a photo of someone driving the actual car down a road.
25% Off His Arm
Isn’t it funny how the ad specifically says “25% off men’s suits?” It’s pretty clear though what happened here. The advertising team didn’t go out of there way to mess this up. However, they simply made a mistake, and said to themselves, “good enough.”
For some reason, they were trying to make a split image of the same photo. When the two converged to make it look like the guy had an abnormally tiny arm, it didn’t seem to bother them. Well you know what? It bothers us.
H&M = Hand & Magic
Upon first glance, there doesn’t seem to be much wrong with the way that these two models are posing for an H&M ad. Dig a little deeper though and the true problem will soon present itself. While the young lady has her hands wrapped around the guy’s right arm, it’s unclear exactly where that arm disappeared to.
We doubt that he is bending it inwards. And if that’s the case, then surely we’d be able to see it under the woman’s right arm. This makes no sense!
Spinning, Not Winning
Don’t you remember when fidget spinners were possibly the biggest thing in the world? During 2017, they were the craze that all kids wanted. In fact, there were plenty of office workers who also like to play with this pointless spinning device.
While they are still being sold here and there, advertisers haven’t exactly revolutionized the way these toys can be promoted. They spin, and that’s about it. And yet, this brand of fidget spinner has an image on its packaging that has clearly been photoshopped.
Two Right Hands?!
Let’s face it – Netflix releases some truly strange movies. The Babysitter is certainly one of them, which was released back in 2017.
The movie, which is about a bunch of teenagers who have some demonic tendencies, had the following teaser in the Netflix home page. However, a lot of Netflix viewers didn’t notice the strange photoshopping error in the person’s hands. When you look a bit closer, it is clear that the actor has two right hands. The thumbs give it away.
That’s Gotta Skirt
It might not be the most obvious photoshop fail on this list, but it earned its place because it was so unnecessary. The following ad was to promote some of Urban Outfitters’ latest line of women’s clothing, and it is pretty clear that the model’s right leg has been digitally obstructed by the robe.
It’s highly unlikely that in reality, it would have completely covered the leg. What was stopping the model from simply covering her leg with the robe? Why did they need to superimpose it on instead?
Spot the Difference
It has been over a decade since a Microsoft ad stole the headlines for the wrong reason. The original ad saw three co-workers of different skin colors sitting around a table for a meeting. However, the company’s Polish site ended up uploading the same photo, but replacing the black employee’s face with that of a white person’s.
Naturally, the photoshopped ad received outrage online. “We apologize and have replaced the image with the original photograph,” Microsoft wrote in a statement.
Pretty Little Leg Liars
Fans of the hit series Pretty Little Liars were bound to be excited when they first saw this poster, promoting the new season in 2016. However, the advertising team at Freeform ended up doing something that could have easily been avoided.
While it might not be that obvious upon first glance, it becomes increasingly clear that the actress on the far left, Sasha Pieterse, has a leg missing. This is because the right leg was apparently layered on top of itself.
Breast Stroke? More Like Brush Stroke
Even leisure centers get it wrong sometimes. It’s almost as if the advertizing team needed to fill up space on the banner so they simply made the swimmer’s arm so much longer. It’s like something out of a Loony Toons animation. Well, thanks a lot, Aqua Zone.
Thanks for informing us that after our free swim membership, we will have arms that are as long and as twisted as this person. Life is good!
A Farewell to Arms
Two models who have been huge hits for Victoria’s Secret over the years have been Martha Hunt and Stella Maxwell. These two were excited to pose together in an ad for the iconic lingerie brand back in the Summer of 2016.
The end result though left a lot to be desired. For a start it appeared that Hunt’s arm was cut out of the photo. Moreover, the elbow on her other arm seems to be abnormally far away from her torso.
Beyond Beyonce’s Control
It has been over a decade since L’Oreal got into trouble for posting the following ad of one of the most famous singers on the planet, Beyonce. The personal care brand was accused of photoshopping the singer’s face, making her skin appear to be brighter for an ad that they put in an issue of Elle magazine.
The New York Post wrote an article called “Beyonce the Pale,” in which they described the ad as “shocking” and criticized it for making Beyonce looked “virtually unrecognizable.”
Fake Leg Alert
Even fashion giants such a Gucci get it wrong in the photoshopping department, from time to time. The following model was rocking an impressive bag, but the cracks soon started to show the further one looks down the photo.
While her torso is twisted, it seems like her legs don’t really correspond with this movement. This is because the marketing team has obviously added a fake leg, which can be seen coming from behind the bottom of the bag.
Time for the Giraffe Filter
Another fashion brand that got into trouble for some obvious photoshopping was Chanel in 2014. In an ad for the Perfection Lumiére Velvet foundation, a model’s portrait was used and displayed next to a bottle of the item.
However, it was clear that the model’s neck had been deliberately elongated through the power of photoshop. The end result was a human neck of unnatural proportions that truth be told, a giraffe would have been proud of.
Now That’s Contactless
Even shopping centers and malls can qualify as brands that have gone a little too far with their photoshopping capabilities. This ad should have been so simple and yet Irish shopping center Jervis managed to get people talking for the wrong reasons. Promoting one’s gift card shouldn’t be too difficult.
All the advertising team needed to do was take a photo of a woman holding one of the gift cards. In the end, they simply superimposed the photo onto a stock image.
The Final Straw
It seems everything can be better when it falls under a superior brand. We’re not completely familiar with straw brands, but word on the street is that Poly King’s straight straws are the way to go if you want to drink your beverage through a plastic tube.
However, there is no denying that their marketing strategy leaves a lot to be desired. How can you convince us to buy your straws when you superimpose a black line onto this image and try to pass it off as a straw?
Don’t Board That Plane!
Some airlines are just as guilty as any fashion brand when it comes to selling things wrongly through the abuse of photoshopping. In the following ad, Air China created the illusion that passengers can see a closeup view of the Great Wall of China while touching down.
Seriously though, if this was to actually happen, there would be a good chance that the plane would crash into the wall, which nobody wants. In conclusion, the brand must have superimposed an image of the wall into the passenger window.
Hermione Made Her Leg Disappear
There is no denying that Emma Watson has climbed out of the shadow of her Harry Potter past. However, this hasn’t stopped her from falling victim to a photoshop fail. This happened all the way back in 2010, when she was still busy portraying Hermione Granger.
Watson was at the time, the face of popular fashion brand Burberry and was in an ad for the Spring/Summer collection of that year. The only problem was that the editing of the photo made Watson’s leg magically disappear.
Suitable for Chimps
Promoting a pair of pajama pants shouldn’t be such a challenge. These ones from Fallout look cool and comfortable in equal measures. If you are going to advertise apparel, make sure that the model is well-proportioned. Or, just don’t do some wacky photoshopping that makes the model look more like a chimp than a human being.
No one’s arms are that long in real life. We guess some advertising teams will do whatever it takes to cram all of the limbs into one photo.
What appears to be a real estate brochure has certainly created a massive photoshopping fail. The worst thing about it though is that they assumed that nobody would notice it. The couple in the photo are standing proudly at the top of the staircase with their adorable dog in arms.
Or are they? As you can see, their lower bodies/legs are nowhere to be seen. That can only mean one thing – they are ghosts and only half of their bodies have returned to corporeal form.
Good Enough? Really?
It seems like whoever was photoshopping this photo of a model at J Crew HQ wasn’t really in the mood to give 100% that day. They must have been extremely preoccupied if they managed to mess things up this bad. While the image on the left is a semi-acceptable job, the one on the right should be a fireable offense.
How did this person expect to get away with making a gap like that with the erase tool? The worst part was that it ended up on the official website.
If there was ever one place to find an unlimited number of photoshopped brand ads, then it is Amazon. Take this image, for example, which is supposed to be advertising a grill that can be used whenever there is BBQ weather. What makes this image so hilarious though is that the world has never looked so perfect.
Imagine actually having a party with your friends in an area that looks better than the Garden of Eden and for some strange reason, someone’s riding a gondola in the middle of nowhere…
A Hands-On Approach
Magazines also fall under the category of “brand” and this magazine is also at fault for some poor photoshopping. On its front cover, a man by the name of Dr. Thomas Evans can be seen and what should have been a simple cover photo ended up going horribly wrong.
Whoever wasn’t satisfied with the way he was crossing his arms made matters even worse. There are some Gods from a variety of cultures that are blessed with multiple arms. This guy certainly isn’t one of them.
The Ultimate Photobomb
You know who loves photoshopping in their ads, especially in their brochures? That’s right folks, Target. The iconic retail chain is a goldmine for photoshopping fails and this is a prime example.
While this family portrait looks, for the most part, normal, you might want to squint your eyes a little bit and focus on the mother’s shoulder. If the dad’s arm is resting by her side, whose hand is that? Is there a strange uncle hiding behind her?
Stop Horsing Around
Generally speaking, American Apparel is pretty tight with their ads. Maybe they do their fair share of photoshopping, but if that’s the case, they’ve been getting away with it so far. Until now. While these clothes look absolutely splendid, we are not buying the way this horse is positioned.
There is no way that this majestic creature is perfectly standing behind the young lady so that we can’t see their body. It is clear that everything except his head has been cropped out.
Fashion brand Medi became the center of attention on social media, and for the wrong reason. This ad, which was on display in Portugal, ended up getting the size proportion of the models’ upper bodies compared to their legs completely wrong.
Numerous passersby commented that it made them look like a bunch of squidlike humanoids, due to their tiny legs resembling tentacles. The phrase “beleza natural” means “natural beauty.” It’s ironic, seeing that some serious photoshopping has been done to the photo.