First launched in 1999 in Hollywood, The Standard attracted throngs of people for its parties, including club nights and poolside bashes.
Since then, the hotel has taken up a more mature stance while preserving the original wild streak across all its locations around the globe with elevated design.
The Legacy
After a quarter of a century, The Standard is now coming forth with a new concept—The StandardX. Speaking of its history to date, the CEO of Standard International, Amber Asher, revealed the true essence of what people saw in The Standard.
She claimed that people were attracted to the lifestyle hospitality of The Standard, and not the Michelin-level culinary options or over-the-top design budget. She also stated that this very X-factor formed the inspiration behind the hotel’s new name!
The Vision
Asher also spoke on the vision for the new hotel, that is, the return to the unbridled and raw simplicity that enabled the next generation traveler to experience the city through the exclusive “The Standard” brand.
Set to open 25 years after the opening of the original The Standard, with the first property located in the Fitzroy neighborhood of Melbourne, The StandardX has been designed to be the ‘rebellious younger sibling of The Standard’.
It’s New
Elaborating on the StandardX, Asher revealed that the new property, consisting of 125 guest rooms, will be based mainly around two social spaces with a minimalist touch to each of the guest rooms.
The two social spaces include a Thai street food-inspired spot named Bang, and The Roof restaurant, inspired by Mercado Medellín in Mexico City—the second of which will only be open to hotel guests, while Bang will be accessible to the public.
You Can Rent Princess Diana’s Childhood Home — and It’s the Perfect Wedding Venue
The choice of a wedding venue is pivotal in shaping the ambiance of your special day, and for those dreaming of regality, a new entrant demands attention. Althorp House, the childhood home of Princess Diana, has recently entered the rental market. Located in West Northamptonshire, England, the estate is listed on the upmarket rental site Elysian Estates by Diana’s brother, Earl Charles Spencer.
Regal Affair Amidst Country Elegance
With a quintessential country setting, Althorp House boasts several rooms ideal for small to medium-sized gatherings. The dining room accommodates up to 140 guests, the meeting room 200, and the reception room 250. With a maximum capacity of 72 people for overnight stays, the estate can seamlessly cater to larger celebrations or intimate gatherings.
The allure extends beyond the venue’s interiors to its grand exterior, surrounded by nature. Nestled on 13,000 acres, the mansion of Princess Diana is a perfect canvas for crafting a regal affair.
Amenities and Services
Choosing Althorp House for your wedding unfolds a tapestry of luxury. The rental includes services like a private chef, drinks services, luxury car hire, helicopter transfers, a pianist, and a fireworks show.
From catering to transportation, music to entertainment, every detail is meticulously taken care of. Brides seeking relaxation before the big day or a post-celebration retreat can indulge in on-site spa treatments, adding another touch to the regal experience.
Respecting History
While Althorp House opens its doors to celebrations, certain elements remain off-limits out of respect for history and privacy. Visiting the grave of Princess Diana, situated on the property, is not permitted.
The island in the middle of Oval Lake, where her grave resides, is also not available for use. Beyond its association with Princess Diana, Althorp House holds a rich history dating back to 1508. The mansion has witnessed various meetings, courtly balls, and even a secret marriage, adding layers of intrigue to its storied past.